We built a multi-city campaign targeting white-collar millennials for the US launch of N26, a popular E-bank with roots in Europe.
Coverage of NYC, Chicago, and San Francisco with Walls, Billboards, Buses, Subway, Taxi's, and Street Furniture all targeted to zip codes with a high density of the target audience. The creative was front and center with multiple executions and arresting imagery.
With the campaign, we delivered over 1B impressions through paid and added value media at an e-cpm of $3.75. N26 attributed 250k in new customers to the combination of OOH and digital working seamlessly together. Unfortunately, we were a bit too successful, as the company ended up retrenching from the U.S. due to nagging product issues.
