We Are Graf

Providing expert OOH strategy and execution with a hands-on, founder-led approach. Our KPI's are all about your success. 

 

 

 

about graf

Graf was founded in 2014 by Keith Kane, drawing on his experience as both a buyer and seller of OOH media, along with a background in digital marketing and venture-backed startups.

He saw that many companies and brands didn’t just need an OOH agency, they needed a partner who would guide them through the OOH planning, buying, and measurement process, providing founder-level access, expert planning & execution, and a toolkit built with the latest media tech. 

Less “one and done”, and more brand-building…powered by OOH.

Our mission was clear then, and still is today…

Deliver expert OOH strategy, execution, and results with a hands-on, founder-led approach, no matter the client’s size or budget.

Our approach continues to resonate, whether it’s a startup looking for big ideas on a lean budget, or an established brand wanting to go big.

We combine high-touch service with the latest tools for audience targeting, media planning, and measurement, giving us access to the same capabilities of the largest holdco agencies. 

But our true edge? It’s still human. Real experience. Passion for the craft. And local knowledge of key OOH markets. That’s what sets us and the brands we work with apart.

what people are saying

Keith and Graf Media are terrific partners that I have leveraged in three separate roles. Keith's knowledge of the OOH marketplace (digital, static, multi-channel) is unparalleled. His understanding of specific GEO dynamics, marrying them to your preferred audience has enabled significant lift in all of our activations - including booked revenue and positive ROI. Keith and the the team at Graf and thorough, responsive and scale with speed and accuracy. If you are looking for a strategic, battle-tested OOH partner, Keith and the team at Graf are your can't miss option.

Douglas Nelson, ExtensisHR

Keith is experienced, knowledgeable and an excellent partner when it comes to planning and executing our OOH media plan. I find his insights and recommendations always very professional and measured to what our objectives are. He and his team are highly responsive and always come up with best in class units that have brought significant value to our business over the years.

Giulio Bertozzi, Winebow Imports

Our agency has worked with Keith and Graf Media for years and with some very temperamental clients. His excellent recommendations (and rates) are only excelled by his patience. We always have and will turn to him for OOH projects.

Price Ketchiff, Charles F. Beardsley Advertising

Keith and Graf Media are exceptional partners. I have worked with Keith on many OOH campaigns across the world—from taxi tops, billboards, barricades, wild postings and placements on double decker buses, he always delivers the most impactful placements and comprehensive strategies to deliver against your business objectives and goals. He has always crafted unique proposals with robust recommendations and placements for each dedicated campaign. Easy to talk to, knowledgeable and very responsive. Highly recommend.

Erin Cerminara, ANINE BING

Keith and I have been doing business together for many years. His speed in response, strategy in planning and accuracy in implementation cannot be beat! He continuously brings creative ideas to the table, and his team has over-delivered on all requests including timely post-analyses, proofs, schedules, and videos. To top it off, the Graf team is able to get us great added value.

Robin Bender, LOR Media

Graf has been absolutely incredible when it's come to buying out of home for TodayTix! They help every step of the way - from building out recommendations to providing competitor analysis to securing bonus placements, they have been instrumental in helping our brand stand out in NY with smart OOH tactics that deliver a strong ROI.

Elizabeth Dengal, TodayTix

Keith (and the Graf team) have made the world of OOH so simple for us and our clients. We know that through Keith's strong relationships we're getting the best rates out there, and that he is always going to provide recommendations that will genuinely help us achieve our goals. Keith is so communicative, and no request is ever too specific or out-there, too small or too large - he always seems to a have a solution at hand ready to go! He has been an invaluable partner for us, and we are always eager to include Graf in our media plans to help achieve awareness and visibility for our clients.

Kat Largent, Arthouse NY