Harnessing technology and people power to build great outdoor media campaigns
At Graf, our passion is to deliver for our clients
We’re outdoor media specialists who provide OOH media strategy, planning, buying, and production services/support. We work with brands direct, as well as their agencies.
Our formula for success? A hybrid of new and old world OOH media best practices.
Marry data-driven technologies with the market & media knowledge of our experienced specialists to build spot-on media plans.
Work with clients to identify OOH KPI’s and formulate measurement tactics, including attribution studies and benchmarking.
Optimize media plan efficiency with “Tough as Nails” negotiating.
All this from an independent team not beholden to any holding company, board, or vendor, ensuring that our recommendations are objective and built only with the client in mind.
As an independent firm, we pride ourselves on having to only answer to our clients.
We like our flat structure. We move fast, with every client getting the full focus of our team.
We have buying clout, experienced negotiators, and low overhead. Our company has been built to deliver value for our clients.
We don’t like to be late. We deliver on deadlines, to ensure your campaign posts when it needs to.
We don’t live in an OOH bubble. We can introduce you to trusted partners who specialize in digital, tv, radio, and other media formats if needed.
A toolkit that includes homegrown, SaaS, and industry resources to build and optimize campaigns.
"Graf Media is an invaluable partner for Fiverr in our brand building efforts. Going far beyond buying, Graf has become a strategic planning partner as we look to establish and expand our brand presence in key markets. They know what works, where we need to be and what we can do to maximize our investment"
Chris Lane, Fiverr
"Graf Media was our OOH partner when I ran marketing during my prior role at Handy. They have incredible reach & detailed knowledge of the OOH space, without the overhead and the cost associated with a typical agency. He knows the best assets, negotiates hard, and is honest; the latter is really tough to find"
Teju Prabhakar, Share Local Media
A full service team of OOH specialists....we're with you every step of the way
From strategy to post-analysis of campaigns, we cover all of the bases, which includes access to a stable of creatives who can concept, create, and produce artwork for your campaign.
If you’re looking for media beyond OOH, our collaborative network of media partners includes specialists in Digital, Social, Television, Radio, Direct Mail, Print and Events, allowing us to build 360 campaigns across multiple media formats.
Technology is our tool, our people are the craftsmen.
Our experienced team uses the latest location-based audience tech, plus brain-powered market & media knowledge, to build effective OOH plans. They use their relationships to secure the best avails, and their negotiating skills to deliver value for clients.
Advanced Audience Targeting - to identify geo-targeted audience hot zones using near infinite audience profiles
A Comprehensive OOH Media Database - to quickly identify media in those hot zones
Media Evaluation Toolkit - to determine efficacy and efficiency of selected media
Attribution Tracking – to quantify the impact of OOH campaigns
Each year we choose a non-profit and help them secure pro bono media space plus free production services so that they can promote their charity and programs at no cost.
This year we selected the Robin Hood Foundation, www.robinhood.org, a NYC based organization dedicated to fighting poverty in New York.
We were able to secure space and cover production for several initiatives, including an awareness campaign promoting benefit programs for recent immigrants, as well as Up and Go, a program giving independent home cleaners an online portal to find new clients.
Ready for an efficient and effective outdoor campaign?
We’re here for you.
Contact us by using the inquiry form, or via the info below:
Graf Media Group
175 Varick Street
NY NY 10014
© 2019 All Rights Reserved