We launched Jackpocket into the OOH lexicon with a multi-format campaign announcing this lottery app's recent arrival in NY and NJ.
Subway, Bus, Billboards, Street Furniture, Wrapped Vehicles, Venue Media, you name it, we poured gas on the fire. Generating over 600mm impressions including 200mm in bonus, Jackpocket quickly became the #1 lottery app in NY and also hit ranked in the top 10 in the Apple and Google App store's entertainment categories.
As we moved into additional campaigns, we switched focus to performance and low CAC's, which we were able to deliver through smart media selection, negotiation, and bonus media delivered.
Fast forward to 2024, with their fantastic growth, Jackpocket was acquired for $750 million by DraftKings.
