After 3 years of helping build awareness and a customer base in the U.S. for Fiverr, we launched a 6-month pre-IPO campaign for the freelance worker portal targeted to investors, institutions, and customers in advance of Fiverr going public.
With a combination of transit advertising, billboards, wallscapes, street furniture and taxi media, we delivered over half a billion paid OOH impressions in 6 months across NY, Chicago, and San Francisco, plus over $1mm worth of bonus media space.
Fiverr subsequently went public at an initial price offering of $21, closing at $40 at days end due to a surge in demand.
