Graf is…
An IRL Media Studio built for growth-minded brands who want to use OOH to build a presence in the real world. We offer a number of core services to help brands win with OOH.
Expert Media Planning & Buying
We develop smart OOH media plans tailored to your audience, goals, and budget. Whether you're looking to target a single ZIP code or go international, we deliver the right formats and best placements to drive real impact. With a robust combination of data and local knowledge, we know how to get your brand seen in the right place at the right moment, and when its time to buy, we know the levers to pull to secure premium inventory at below-market rates. No cookie-cutter plans here—just strategic planning, optimized buying, and expert guidance along the way.
Deep Dive Research & Measurement
When it comes to planning, we dig in. Before a campaign launches, we use demographic data, psychographics, foot traffic patterns, and mobile movement insights to identify your best audience and where to reach them. Whether you're targeting Gen Z in Brooklyn or B2B buyers in the Bay Area, we build plans grounded in data and experience, not assumptions. After launch, we can track performance through measurement tools including impression modeling, brand awareness surveys, and test/control attribution studies. We can measure offline and online activity including store visitation, web visits and app downloads. Our post-campaign reports show what worked, what moved the needle the most, and where the next opportunity lies—so your next campaign can be even stronger.
OOH Creative Consultancy
OOH demands creativity that cuts through. We help brands craft creative specifically for the outdoor environment…big, bold, and built for fast impact. That means message clarity, visual simplicity, and contextual relevance that makes your campaign pop in the real world. Whether we’re guiding your internal team or collaborating with your agency, we provide feedback on layout, copy, sizing, and formatting across formats. Static or digital, subway or skyline, we know what works where, and we make sure your creative doesn’t just show up, but shows off.
Flawless Print Production
When it comes to static OOH, your campaign is only as strong as its final execution. We oversee print production from start to finish, ensuring materials are spec’d correctly, colors are true, and files are press-ready before anything hits the street. We coordinate directly with vendors to avoid delays, errors, or costly reprints. We know the nuances between vinyl vs. mesh, backlit vs. opaque, and what works best for each media format and location. Our production oversight means your creative looks just as good in real life as it did on the screen…flawless, vibrant, and impossible to ignore.
Programmatic DOOH Whiz
Need flexibility, speed, or hyper-targeting? We’re fluent in programmatic DOOH. We tap into major DSPs to deliver dynamic campaigns across digital billboards, screens, kiosks, and transit media in real time. That means buying impressions—not space—and optimizing as you go. And of course programmatic isn’t just for speed or flex. We help brands use DOOH programmatically for contextual relevance, time-of-day or weather triggers, and even audience overlays with mobile data. Whether it’s a high-frequency blitz or a precision-targeted play, we make the most of the medium.
Technology Masters
OOH is no longer low-tech. We use best-in-class software for inventory discovery, planning, mapping, and measurement. From geofencing to heat maps, from audience indexing to performance modeling, we turn tech into leverage for smarter media outcomes. But we also know the limits of automation. We balance the software with human expertise, filtering out noise and surfacing the best opportunities. You get the right data, the right insights, and zero platform overwhelm.
DIY Advisors
Some brands want to hand off OOH so they can focus on other priorities, while others want to run lean and bring it in-house. We support both. As DIY advisors, we help marketers who want to handle parts of the OOH process in-house, guiding them on how to plan, buy, and measure effectively without flying blind. You’ll get the playbook: platform recommendations, vendor vetting tips, rate benchmarks, and creative best practices. We’re not precious about gatekeeping. If you want to get smarter about OOH and still have an expert on speed dial, this is for you.
how we do it
We start by getting aligned on what matters: your goals, audience, timeline, and budget. Then we layer in mobile data, market intelligence, and category insights to craft a custom media strategy. From hyper-local targeting to national rollouts, we build plans that are as ambitious—or as efficient—as they need to be.
This stage is where the magic happens: format selection, market mix, flighting, audience indexing, creative direction, and more. It’s consultative, collaborative, and designed to get you thinking beyond just "buying a billboard."
Once the plan is locked, we handle every step of execution…from securing inventory and negotiating rates to overseeing print production and trafficking digital creative. We work with hundreds of trusted media partners across the U.S. and globally to get your campaign placed, posted, and live without surprises. Once everything posts you’ll receive photo-verification within a few days of it going live!
You’ll get a clear timeline, transparent documentation, and a single point of contact from start to finish. Our goal? Flawless delivery, zero headaches, and real-world presence you can be proud of.
We believe performance is the point. So once your campaign hits the streets, we help you understand exactly what it delivered. That can include modeled impressions, mobile retargeting attribution, brand lift studies, social engagement tracking, and more—depending on your KPIs.
Measurement isn’t an afterthought here. We can build it into a campaign from day one, so you can make smarter decisions moving forward, and prove the power of OOH to anyone who needs convincing.
you have questions
we have answers
We love smart budgets. Whether you're testing in one ZIP code or scaling nationally, we build plans to fit.
We’re not a creative agency, but we consult on every campaign. We know what works in OOH—and what doesn’t—and we’ll work with your team or agency to make sure your creative hits right. We can also recommend designers and creative agencies to fit your budget if you don't have one to work with.
Yes. From planning and buying to production and measurement, we do it all. We’ll act as your outsourced OOH team—founder-level access included.
Short answer: 2–3 weeks is ideal for proper planning and approvals, but we've launched campaigns in less that 24 hours!
Nope. We're based in NYC, but we plan and buy OOH across the U.S., Canada, and key international markets. Wherever your audience is, we're there.
Yes. we provide proof of performance, play logs for DOOH, impressions delivered. If we're running proprietary research, we provide results based on your KPIs: engagement, attribution, brand lift, and more (if needed, we’ll help define what matters).
We combine startup-level responsiveness with enterprise-level tools. No handoffs, no generic plans, no bloated fees—just experienced operators who know how to get results.
Even better. We’ll walk you through the process, the glossary of terms, and help you become an OOH expert in no time.
We buy a lot of media, and we know the real market rates….not just what’s on the rate card. We negotiate hard, bundle smart, and pass the savings back to you. No markup games.
We do. And we don’t just plug and play, we plan strategically. Programmatic is great for flexibility and targeting, but we’ll tell you when it makes sense (and when it doesn’t).
Totally. We often partner with creative agencies, digital media buyers, or growth teams. We play well with others and make them look good too!
