Atera, an AI-powered IT management platform, was looking to amp up their visibility during a key industry conference in Las Vegas, with a clear goal: break through the noise and get in front of IT decision-makers.
We built a high-impact, on-the-ground campaign that combined a massive digital spectacular, roving street teams engaging attendees in real time, and a fleet of wrapped vehicles circling the venue. The result was a constant, unmissable brand presence that met attendees at every touchpoint throughout their day.
Not only did the campaign deliver strong visibility against a highly concentrated audience, but it did so in a cost-efficient way—maximizing impact without the typical trade show price tag. Following the success in Las Vegas, Atera expanded the campaign into New York and San Francisco, to reach IT decision-makers on their home turf!
