For this online seller of theater tickets, we used geo-targeted taxi media, commuter rail, and street furniture in NYC to efficiently reach their dual audience of tourists and locals.
We built a data-driven plan targeting "most-likely" local buyers, while also locking in multi-year contracts with key street furniture locations around Times Square for an always-on presence to reach tourists.
Through savvy buying strategies, we've been able to consistently deliver 2x in added value on top of the paid media plan, helping TodayTix stretch their budget, and in a few short years, become a leading seller of theater tickets.
