This cloud-based supplier of payroll and benefits support for small businesses was just a few years old when we started working with them.
Our charge? Create awareness among decision-makers at SMB's to help generate inbound leads and to build a presence so potential clients would be warm to their outbound efforts.
Across multiple markets and campaigns, we used subway, bus, commuter rail, station dominations, taxitops, and venue media to reach their core target audience.
The campaigns drove an unreported but anecdotally significant amount of leads and warm-ups for their sales team, and they continue to this day to support the brand with OOH in their position as a top provider of payroll & benefits services to SMB's.
