Women's fashion icon Anine Bing has built a powerhouse of an international fashion brand, and OOH has helped drive that success.
With a coordinated effort in NY, LA, and London, we used large format wallscapes and premium billboards to support the brand, its stores, and special events. In London, we swarmed branded taxis to iconic locations throughout the city and then had them pick up Anine for a grand entrance to a special event at a store.
In additional campaigns, we've run double decker buses, street furniture, and guerilla media to continue to expand their presence, now with 37 stand-alone stores, sales in 350+ boutiques, and a thriving online business.
