Graf Media Group || Outdoor Advertising Strategy and Buying

About

At Graf, our passion is to deliver for our clients

We’re outdoor media specialists who provide OOH media strategy, planning, buying, and production services/support. We work with brands direct, as well as their agencies.

Our formula for success? A hybrid of new and old world OOH media best practices.

Marry data-driven technologies with the market & media knowledge of our experienced specialists to build spot-on media plans.

Work with clients to identify OOH KPI’s and formulate measurement tactics, including attribution studies and benchmarking.

Optimize media plan efficiency with “Tough as Nails” negotiating.

All this from an independent team not beholden to any holding company, board, or vendor, ensuring that our recommendations are objective and built only with the client in mind.

Principles

INDEPENDENT
As an independent firm, we pride ourselves on having to only answer to our clients.

NIMBLE
We like our flat structure. We move fast, with every client getting the full focus of our team.

EFFICIENT
We have buying clout, experienced negotiators, and low overhead. Our company has been built to deliver value for our clients.

ON TIME
We don’t like to be late. We deliver on deadlines, to ensure your campaign posts when it needs to.

OBJECTIVE
We don’t live in an OOH bubble. We can introduce you to trusted partners who specialize in digital, tv, radio, and other media formats if needed.

DATA DRIVEN
A toolkit that includes homegrown, SaaS, and industry resources to build and optimize campaigns.

Services

A full service team of OOH specialists....we're with you every step of the way

From strategy to post-analysis of campaigns, we cover all of the bases, which includes access to a stable of creatives who can concept, create, and produce artwork for your campaign.

If you’re looking for media beyond OOH, our collaborative network of media partners includes specialists in Digital, Social, Television, Radio, Direct Mail, Print and Events, allowing us to build 360 campaigns across multiple media formats.

Ad Tech

Technology is our tool, our people are the craftsmen.
Our experienced team uses the latest location-based audience tech, plus brain-powered market & media knowledge, to build effective OOH plans. They use their relationships to secure the best avails, and their negotiating skills to deliver value for clients.